After much suspense and preparation, last night (3 September) the AIM Independent Music Awards winners were announced at The Brewery, Clerkenwell.
PPL were in attendance as sponsors of the award for ‘Most Played New Independent Act’, arriving to an amazing turnout of stars and industry professionals; the red carpet ready for action.
Seated in the decked hall, guests were treated to the first of the night’s unexpected festivities. Glaswegian rockers Franz Ferdinand took to the stage, kicking the night off in style with a three-track performance and paving the way for the celebration of indie music.
In-keeping with the theme of surprise, host Steve Lamacq found himself the first winner. He was honoured with the ’Special Recognition Award’; a testament to his 20 years of service supporting and discovering independent talent in his role as a BBC broadcaster. He graciously accepted and went onto lead the ceremonies’ proceedings alongside BBC Radio1’s Huw Stephens.
The PPL team waited on tenterhooks throughout the ceremony to hear the results of the PPL Most Played New Independent Act category. CEO Peter Leathem took to the stage to announce the winner as Macklemore and Ryan Lewis, whose collaborations on ‘Thrift Shop’ and ‘Can’t Hold Us’ have received global success. The event also recognised singer-songwriter Billy Bragg in the ‘Outstanding Contributions to Music’ category, who rounded off the evening with one final surprise – a rendition of classic tracks from his 30 year career.
During the night, we caught up with an array of award winners such as ‘Best Live Act’ Enter Shikari, the winners of the ‘Best Independent Video’ category, Django Django and ‘Most Hardworking Act’ Frankie & the Heartstrings. The acts were very humbled to have received such awards and appreciate the work AIM does to actively acknowledge independent acts; who work tirelessly to progress and gain recognition in the music industry.
Alison Wenham, CEO, AIM commented:
“This year’s AIM Awards winners reflect the towering strength of the indies in A&R. The high quality and diversity of all the winners in a very strong year for the sector points to a bright future for the UK music industry. Historically, the UK's indie sector has punched above its weight in the international marketplace and we are confident the winners will enjoy success across the world in the years to come."
Jonathan Morish, Director of PR, PPL also enthused:
“PPL is really proud to be a sponsor of the AIM Awards. In two years the event has very quickly found its ‘voice’ and made it a must-go-to occasion! Most importantly it has become a massive showcase for the sheer diversity and creativity of indie talent in the country. Congratulations not just to all the winners, but also to all the nominees and of course to AIM.”
After the success of last night, there’s no doubt that the awareness, support and power of the AIM Independent Music Awards will continue to grow.
For more information about the AIM Independent Music Awards and winning acts, view the full press release here.You can also follow the buzz by searching #AIMawards on Twitter or follow us @ppluk.