AIM Music Connected 2014
Now in its twelfth year, Music Connected 2014 – the Association of Independent Music’s (AIM) leading digital music conference – will return on Wednesday 30 April.
Leading labels and music companies will descend upon the historic Glaziers Hall to meet with key players in the UK digital music industry. PPL’s Member Services team will also be in attendance, hosting a stand and addressing delegates at the start of the session.
The full conference programme has now been announced – with key speakers and sessions revealed including:
- A session entitled “Making Sense of Data” will see experts from three independent labels explore how they use data obtained from online sales, social networks, streaming services and advertising to inform all sorts of important decisions, from where to book artists’ tours to what to release next.
- A panel entitled “Breaking an Act for Under £1000” will look at how small independent labels with a tight budget can maximise their digital marketing efforts to break a new act. What are the essential elements of a marketing campaign, and what are the tools and techniques that help new acts to break through? Motive Unknown’s Darren Hemmings will host an interview with Ian Johnsen of management company Mythophonic, Charlie Biles of [PIAS] and Chris Batten of Enter Shikari, examining how the band have built up a huge following on social networks, their approach to social media and how they engage their fans online.
- There’ll also be a keynote update from Merlin’s Charles Caldas, outlining the organisation’s focus for 2014, and examining the threats and opportunities for indies in the digital market this year and beyond.
- In addition to the packed conference programme, the Digital Market Place will also offer stands hosted by a raft of the UK’s top digital music companies.
Always a sell-out event, Music Connected has become a key date in the digital music industry calendar.
We’ll be tweeting live from this event @PPLUK using the #MusicConnected – follow us and join in the conversation.