PPL will once again be in Austin for SXSW and co-hosting the British Music Embassy alongside our friends at PRS, AIM, DIT, DIY and BBC Music.

Each year the SXSW Music Festival hosts a curated mix of artists performing in bars, clubs, parks, churches, hotels, and more in Austin, Texas.

In 2018 SXSW runs from 9-18 March.

Not limited in genre or regional focus, audiences can enjoy a variety of musical styles at SXSW. At the 2017 edition, new, developing, and established talent from 63 countries were represented amongst the 2,000-plus official performers.

Showcases are curated by record labels, booking agencies, management and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more, drawing on a pool of artists looking to enhance their careers by reaching new audiences.

Visit the website here.

Follow @SXSW on Twitter for the latest updates about the event, or @PPLUK for all our events news.