This week we can announce that two of our Business Relationship Executives (BREs) Kirsty Tavakoly and Tracey-Anne Baskerville are embarking upon a long-term awareness project in the London area.
They will be representing the company’s 75,000 record company and performer members at numerous business and industry events in the region, raising awareness of the many benefits that playing recorded music can bring to business, whist promoting the need for a licence – ensuring that those who invest their time and talent in making recorded music are paid fairly for their work.
Londoner and PPL member Bill Legend, drummer of T. Rex, has commented: “I really appreciate all the work that PPL does on behalf of those musicians (past and present) whose musical performances are now finally ‘rewarded’, sometimes after long periods of time when their creative input and musical inspiration have been disregarded. We now have true recognition and just financial reward.”
The BRE’s first event will be the Business Growth Show on Thursday 27 February at West Ham Football Ground. If you’re a business owner/manager, you can register for this free event by visiting the dedicated website http://thebusinessgrowthshow.com/. Here, PPL will be joining forces with representatives from PRS for Music – both organisations will be discussing the role they play in distributing licencing fees to their members. Together they will also attend the Business Show, held at ExCeL London on Thursday 15 May.
We spoke to PPL BRE Tracey-Anne Baskerville who explained: “As the government continues to acknowledge our world-leading music industry and its vital contribution to the UK’s growth and prosperity, and as performance rights continue to become a major income stream for musicians, there is a growing understanding of the value of music within the business community, which in turn helps us explain the role music licensing plays in supporting the wider creative economy.”
Talking about their previous work with London-businesses, PPL BRE Kirsty Tavakoly added: “People really appreciate the role that recorded music plays at work, whether it’s customers in a shop or restaurant, staff in offices and factories, or callers waiting to speak to a call centre. The results from a recent survey that we conducted in the retail sector on the benefits that music can bring to the workplace speak for themselves; 99% of staff said that retail stores that play music tend to be more modern and appealing places to shop, helping to give a brand a competitive advantage in the market place, while 96% said that playing music in store improves their mood. A resounding 83% went as far as to say that they would be demotivated if the music was turned off.”
PPL member and licensee Tony Moore was in agreement when interviewed: “Music has the power to transform venues and can add real value to any business.” Tony is a singer, songwriter and Director of Music at The Bedford, a leading pub and music venue in Balham. He went onto express: “Having worked with thousands of performers over many years, I feel it’s important to recognise that creativity, and the joy that it can bring to others – and it’s organisations like PPL that make sure those performers are paid fairly for their work.”
PPL have a team of BREs who are allocated to regions across the UK as, in most instances, it is a legal requirement for any business that plays recorded music in public – which is known as ‘public performance’ – to have a PPL licence.