By working together, the two companies will improve the way music use on television and radio is identified and reported, providing benefits for the music and broadcast industries.

Music licensing company PPL has today unveiled a strategic collaboration with Soundmouse, the UK's leading broadcast reporting provider. Soundmouse will monitor the use of music on television and radio across a range of terrestrial and satellite channels and report the usage data back to PPL. PPL will then use this data to assist in accurately distributing revenues to their performer and record company members.

Previously, PPL has had to rely solely on music usage information provided directly by the broadcasters. By working with Soundmouse, sub standard reporting can be identified, resulting in increasingly accurate usage returns. This is the first time in the UK that such a partnership has taken place and will substantially benefit PPL members.

Mark Vermaat, Head of Business Development at Soundmouse, "Our audio recognition system is the result of a significant period of investment in research and development within Soundmouse, focussing the brightest minds of our mathematicians and engineers on the complex challenges of automated music reporting. We are very pleased to be working with PPL and its members to bring to the industry a new level of accuracy and efficiency in music reporting which will see very real benefits to rights owners."

Soundmouse was formed in 1991 and now provides services to over 450 networks for the world's leading media organisations.

"We looked at a number of companies operating in this field of broadcast music recognition but Soundmouse were clear leaders," said Tim Silver, Head of Distribution at PPL. "The world of music licensing becomes increasingly complex and demanding, and it is critical that we meet the expectations of our membership who rightly look to us to provide them with the highest levels of information and reporting. At the same time, the addition of Soundmouse will assist us enormously with broadcasters as it will give us and them greater transparency moving forward as usage of music increases."

PPL currently licenses the use of music for television channels in the UK, as well as radio, online and other public places such as shops, bars, restaurants and gyms.

PPL's broadcast and online income in 2009 (the last year for which figures are available) was £59.1m. 2010 revenues will be available shortly but it is expected to show growth in this important area of PPL's business.