PPL at the Restaurant Show 2014
PPL met with people working in the restaurant and catering industries at The Restaurant Show (6 - 8 October) to find out how and why music can add value to their businesses.
PPL has complied a short film from a selection of responses from attendees to highlight the value of music to the hospitality sector. The film also features 'Rock Star Chef' Sarah Muir, who made a guest appearance at the PPL stand to speak to visitors about her experiences of cooking for pop and rock royalty (including Elton John, Radiohead and Bob Dylan) as a tour chef and how she now uses music in her business, the Arches Cookery School, to create ambience and make her students feel at ease.
In the video Claire Duffield, Restaurant Manager said:
“The place I work has a very niche feel to it. It’s an Italian restaurant in Shropshire. We try and have everything authentic: the food, the décor, the music, what we wear. Everything is based on a theme and we try and continue that through our music.”
Sarah Muir adds:
“It’s been fabulous to be at The Restaurant Show at the PPL Stand; being able to speak to people and connect with people and let them know what PPL stand for, also let them know what I do and bridge that gap between small businesses and music.”
The Restaurant Show is aimed at owners, suppliers and chefs in the restaurant and hospitality industries and welcomed 10,000 visitors over three days. A designated PPL stand at the show was an effective way for PPL’s Business Relationship Executives to meet with those working in the restaurant and catering industries to find out how music is being used in their businesses and the value they derive from it, as well as being on hand to answer any questions about licensing recorded music.
Julia Hiles, Business Relationship Manager, PPL said:
“Being able to meet our existing and potential licensees face to face is really important to PPL. Not only do we get to find out all the ways people are benefitting from using music in their businesses but also help resolve any licensing questions they might have.
Sarah Muir, our Rock Star Chef was an incredible asset to our presence at the show as she was able to share how music has shaped her career and how it’s now an integral part of her cookery school - she simply couldn’t be without music!”
Our research tells us that 81% of hospitality businesses say that playing recorded music helps to increase staff morale and 84% say it helps to create a better atmosphere for customers. To access further research on the benefits of music in Restaurants and Cafes please visit the MusicWorks website.
If you require a licence for your restaurant or café you can apply here.