PPL Launches New Short Film About Exercise to Music

Music licensing company PPL met face-to-face with members of the fitness industry to ask why music by original artists is considered by most, to be an important aspect of any workout.

A selection of responses from trade figureheads, fitness centre operators, instructors, and gym goers, can now be seen in the new educational film below launched by PPL to highlight the value of original artist music to the fitness sector, and emphasises the importance of holding the proper licence(s) for fitness professionals and fitness centre operators. 

 

In the video, gym-goer Julie McDowell explained: “Hearing what’s in the charts, what’s really current and what I can dance to, is really important.

While Doreen Maddox, freelance instructor said: “For me, music is the key because it motivates. It’s really important to use the original music, it lifts the vibe of the class, and it sounds really, really good.

FitPro instructor, Joanne Whitfield, also added: “I’d personally prefer to use chart music [in my classes]. I know that the people in my class are enjoying the music I choose but it’s quite difficult to please everybody.

Filmed at the UK’s biggest fitness convention and trade show, FitPro Live 2014, London, this video follows recent research undertaken by PPL with YouGov into the value of original artist music to British gym goers. The research found that, when made to choose, the majority of gym goers stated that they would prefer to listen to music by original artists over cover versions/sound-alikes when working out, citing ‘enjoyability’ and ‘quality’ as key reasons for their choice. [*Please see notes to editors for research stats].

The new video from PPL also aims to help operators and instructors who want to use music in their classes understand why music needs to be licensed.

In the video, Mark Steel, Tariff Development Executive, PPL, explains that after negotiating with the industry, PPL modified its Exercise to Music tariff, which is now based on a per class method. He said:

PPL licenses the fitness industry for the use of music in two ways; firstly and importantly, for the use of music in fitness classes, and also as background music for use in fitness centres.

It’s a big transformation for the industry and has involved a lot of changes to business models, but it’s provided a clear means for people within the industry to use music the way they want to.” He added: “People recognise that it is important that they purchase a PPL licence because then the performers and record companies are paid fairly, but also it means that those instructors and centres can gain the benefit of using original artist music in their classes.

Greg Small, Head of Membership at the national quality regulator for the fitness sector, REPs, continued:

The PPL license gives you credibility, it’s the professional standard that we look for as registered exercise professionals; just as you would obtain a CPD and file your tax returns, we’d expect people to use PPL licensing as a part of proper business practice.

Find out more about PPL’s Exercise to Music tariff and explore research into the
benefits of music to the fitness sector on musicworksforyou.com

Notes to editors: 

*Source YouGov online survey

In a recent poll conducted by YouGov, PPL found that, when made to choose, 87% of current and ex gym members (i.e. those who had been a member within the last 5 years) that have attended a fitness class within the last year stated that they prefer to listen to music by original artists over cover versions / sound-alikes when working out at a fitness class. Of that 87%, the majority (52%) stated that it was because they find it more enjoyable to listen to music by original artists / performers, with 51% saying that music by the original artists / performers is of better quality.

The research went on to show that current and ex gym members that have not undertaken a fitness class in the last year also valued original artist music; when made to choose, a resounding 96% stated a preference for it when working out. Again, ‘quality’ (50%) and ‘enjoyability’ (53%) were both cited as key reasons for their preference – an important insight for gym operators and centres across the UK.

The total sample size for the YouGov Plc. Poll was 7492 GB adults aged 18+. Fieldwork was undertaken between 7th to 10th April 2014. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).