New YouGov research findings have revealed that customers frequenting bars and pubs believe music creates a better atmosphere, and would stay longer in bars and pubs if they liked the music being played. 

The majority of respondents (72 per cent) also said they would be more likely to return again, if they liked the music played the last time they were there. The research, looking into the opinions of Brits aged 18-44 who visit a bar or pub for social purposes at least once a month, found that:

  • 78 per cent of customers like background music in bars and pubs
  • 71 per cent of customers think playing background music creates a better atmosphere
  • 66 per cent of customers believe they would stay longer if they liked the music that was playing
  • 72 per cent of customers believe they would be more likely to visit a bar or pub again if they liked the music played the last time they were there

The research, commissioned by music licensing organisation PPL, indicates how important music can be to customers and highlights the positive impact playing the right type of music can have.

PPL is the collective management organisation for the UK music industry and represents tens of thousands of performers and record labels, ensuring that they get paid when their recorded music is played in public or broadcast on radio or TV.

Peter Leathem, Chief Executive at PPL said, “These research findings indicate that customers visiting bars and pubs appreciate the important role music can play in creating a positive and enjoyable environment. A well-planned music strategy can be a key success factor in the bar and pub industry, so it is important for operators to get it right so they can meet customer expectations and encourage them to return again.”   

Brian d’Souza, music psychologist and founder of Open Ear Music said, “These findings illustrate just how valuable music can be. Nowadays it’s more and more difficult to remain competitive, so it’s important to invest in a music strategy to create the right atmosphere in your venue.”

FOOTNOTE

Online survey conducted by YouGov Plc in June 2017. Total sample size was 2077 GB adults, of which 505 are aged 18-44 who visit a bar or pub for social purposes at least once a month. Figures have been weighted and are representative of all GB adults.